Bifocal Insights, LLC
Effective Date: 10/15/2025
Last Updated: 11/05/2025
1. Introduction: Bifocal Insights, LLC (“Bifocal,” “we,” “us,” or “our”) is a market research fieldwork agency specializing in healthcare and B2B research. We recruit and engage healthcare and industry professionals—such as physicians, nurses, hospital leaders, payers, and other experts—for paid interviews, focus groups, and online surveys. This Privacy Policy explains what personal data we collect, how we use it, when we share it, and your rights.
2. Information We CollectWe collect data you provide directly and data generated through our services. Types of information include:
· A. Personal Information (PII)- Name, professional title, employer, specialty, contact details (email, phone).
- Payment and tax details (for honoraria): payment method, payment account details, tax ID where required.
- Recruitment and eligibility details (licenses, credentials, practice setting) and optional demographic information.
· B. Research Data
- Survey responses, interview or focus group contributions, and any recordings or transcripts (with consent where required).
- Notes or coded data produced by our research team.
· C. Technical & Usage Data
- IP address, device type, browser, cookies and similar technologies used to operate and improve our online services.
3. How We Use Your Information: We use personal data for clear, limited purposes: to determine eligibility for projects, schedule and administer participation, process honoraria, perform research analysis, and comply with legal obligations. We do not sell or lease personal information.
4. Data Sharing and Disclosure: We protect respondent confidentiality and limit sharing as follows:
· A. Research Sponsors
Sponsors (e.g., pharmaceutical, medtech companies) receive only aggregated, anonymized, or de-identified results. We do not provide sponsors with PII.
· B. Third-Party Service Providers
We may share limited data with subprocessors who support recruitment, survey hosting, transcription, payment processing, and analytics. Subprocessors are contractually required to keep personal data confidential, use it only for the contracted purpose, and not disclose PII to end sponsors.
· C. Legal and Safety Disclosures
We may disclose data if required by law, legal process, or to protect rights, safety, or property. We will notify affected individuals when required by law.
5. Cookies and Tracking
We use cookies and similar technologies to run our website and online surveys, improve performance, and analyze usage. You can manage cookie preferences through the Cookie Settings link on our website. Third-party providers may also place cookies; their use is governed by their policies.
6. Retention of Data
We retain personal data only as long as necessary for the purpose collected and to meet legal or contractual obligations. Typical retention periods are:Data CategoryTypical Retention PeriodContact & recruitment records3 years after last contactPayment & tax records7 years (financial recordkeeping)Recordings/transcripts (raw)Up to 2 years, then anonymized or deleted unless project requires longer retentionDe-identified / aggregated research dataIndefinitely for analysis and benchmarkingSecurity & compliance logs1–7 years as required by law or contract
7. International Transfers
Personal data may be transferred to and processed in countries other than your country of residence. When transfers occur, we use appropriate safeguards such as standard contractual clauses, data processing agreements, or other legally recognized mechanisms to protect your data.
8. Legal Basis for Processing (GDPR contexts)
For individuals in jurisdictions with data protection laws (e.g., the EU), we rely on lawful bases including consent, contractual necessity, legitimate interest, and legal obligations. Specific processing activities and their legal bases are documented and available on request.
9. Your Rights and How to Exercise Them
Depending on where you live, you may have rights such as access, rectification, deletion, restriction, objection, portability, and the right to withdraw consent. To exercise these rights, contact us at privacy@bifocalinsights.com or use the Data Subject Request form on our website. We will verify your identity before responding and aim to respond within 30 days (extensions where permitted).
10. Data Subject Request Procedure
To submit a request: email privacy@bifocalinsights.com with Subject: "Privacy Request" and include your full name, contact information, and a description of the request. We may ask for identification to confirm your identity. If you are a California resident, you may also use the Do Not Sell or Share My Personal Information link on our website.
11. Security Measures and Breach Notification
We implement reasonable administrative, technical, and physical safeguards to protect personal data (encryption, access controls, secure data transfer, staff training). In the event of a security incident that affects personal data, we will investigate and, where required by law, notify affected individuals and regulators without undue delay.
12. Subprocessors and Vendor Controls
We engage subprocessors (survey platforms, payment gateways, transcription services, recruitment vendors). Before engaging a subprocessor we conduct due diligence and require written contracts that include confidentiality, data use limitations, security obligations, and a prohibition on sharing PII with end sponsors. A current list of active subprocessors is available on request.
13. HIPAA and Health Information
Bifocal Insights is not a HIPAA-covered entity. We do not routinely collect protected health information (PHI) as defined by HIPAA. If a project requires PHI, we will only process it under a Business Associate Agreement (BAA) and apply HIPAA-required safeguards and access controls.
14. De-identification and Reporting Practices
Before delivering results to sponsors, we remove direct identifiers and apply aggregation and suppression rules to prevent re-identification (for example, combining small cells or suppressing cells below a minimum count). Where appropriate, we document the de-identification methods used.
15. Payments and Tax Handling
We use secure payment processors to issue honoraria. Payment account details and tax information are stored only as needed to process payments and meet legal requirements. In the U.S., participants may receive a 1099 or other tax form when required by law.
16. Children’s Privacy
Our services are intended for professionals and adults. We do not knowingly collect personal data from children under 18 (or the applicable age in your jurisdiction). If we learn we have collected data from a minor, we will delete it unless we have parental consent or are otherwise permitted by law.
17. Automated Decision-Making and Profiling
We may use automated systems to match respondents to projects (e.g., eligibility filtering). Such processing is designed to support recruitment and not to make legal or other significant automated decisions about individuals. If automated processing will have a legal or similarly significant effect, we will provide notice and options as required by law.
18. Do Not Sell or Share My Personal Information (CCPA/CPRA)
Bifocal does not sell personal information. California residents have the right to opt out of the sale or sharing of personal information. To exercise CCPA/CPRA rights, please use our Do Not Sell/Share link on the website or contact privacy@bifocalinsights.com.
19. Contact Information and Data Protection Officer
Questions, requests, or complaints may be directed to:
Bifocal Insights, LLC
Attn: Data Protection Officer
Email: privacy@bifocalinsights.com
Mail: 1847 Omarest Dr., Columbia, SC 29210
We will acknowledge receipt of inquiries and respond as required by applicable law.
20. Respondent-Facing Plain Language Summary (One-Page)
We collect contact and professional details so we can invite you to relevant paid research. We may record or take notes during interviews (with your permission). We will pay you for your time. We will not give your name or contact details to study sponsors. Sponsors only see anonymous summaries or aggregated results. You can ask us to see, correct, or delete your data by emailing privacy@bifocalinsights.com.
21. Changes to This Privacy Policy
We may update this policy for legal, operational, or business reasons. We will post the revised policy with a new "Last Updated" date. Material changes will be communicated where required.Effective Date: 11/05/2025
