Our Work

A clinical engineering services provider needed to understand how ambulatory surgery centers evaluate and select their equipment service and vendor partners—including selection criteria, satisfaction with current providers, and what drives a switch.

Who we reached

ASC administrators, clinical leadership, biomed/engineering leads, and purchasing managers

Methodology

Online Quantitative with Expert Interviews

Timeline

3 weeks

A radiopharmaceutical supplier wanted to understand how nuclear medicine departments choose and partner with vendors—uncovering the clinical, logistical, and relationship factors that carry the most weight in partnership decisions.

Who we reached

Nuclear medicine specialists and practice leadership

Methodology

In-Depth Expert Qualitative Interviews

Timeline

3 weeks

A manufacturer of replacement HTM/biotech equipment sought to understand the clinical, technical, and financial forces behind purchasing and contracting decisions—exploring brand awareness, loyalty, and vendor integration across lab and direct patient-care equipment.

Who we reached

Clinical/technical leadership, end users, lab leadership, and hospital C-suite

Methodology

Online Quantitative with Expert Interviews

Timeline

3 weeks

A client needed insight into how different healthcare facilities adopt and use EMR/EHR systems. We reached more than 500 qualified stakeholders involved in software decisions across their organizations.

Who we reached

Multi-specialty physician practice leaders and hospital leaders

Methodology

Online Quantitative

Timeline

2 weeks

A top-tier consultancy sought to understand hospital leadership perspectives on emerging technology. We fielded cohorts of clinical, executive, and IT respondents for a comprehensive view of the opportunities and apprehensions around new technology.

Who we reached

Clinical leadership, hospital C-suite, and IT stakeholders

Methodology

Online Quantitative with Expert Interviews

Timeline

3 weeks

A leading mobility-equipment producer needed insight into procurement dynamics across skilled nursing facilities and home health agencies. Research with 250 buying influencers mapped competitive positioning, brand recognition, and the value drivers that could shift purchasing in the manufacturer's favor.

Who we reached

Purchasing directors, admin, and leadership at SNF/home health orgs

Methodology

Quantitative with Qualitative Follow-ups

Timeline

4 weeks

A multi-specialty client investigated how audiology practice owners view their careers, businesses, and industry. Digital focus groups gave owners, aspiring entrepreneurs, and students a space to share insights and react to one another's perspectives.

Who we reached

Audiologists, licensed hearing-aid dispensers, and audiology students

Methodology

60-min Interactive Online Focus Groups

Timeline

3 weeks

To project market reception for an emerging menopause treatment, the client needed multi-stakeholder intelligence. Three research instruments captured perspectives from decision-makers, prescribing clinicians, and women experiencing menopause—yielding data-driven projections on clinical adoption, patient demand, and coverage positioning.

Who we reached

Payers, OB/GYNs, and menopausal patients

Methodology

20-min Online Survey with Payer Qualitative Interviews

Timeline

3 weeks

A veterinary industry client needed to decode procurement behavior across critical operational categories: distribution partnerships, practice-management platforms, and prescription fulfillment. The research examined selection criteria, value-added service expectations, and vendor loyalty drivers while probing how economic pressures and buying patterns shape product-integration strategies.

Who we reached

Veterinarians and vet decision-makers

Methodology

Online Quantitative

Timeline

3 weeks